We decode the signals shaping what people buy next.

The Vibe Economy is an independent editorial project obsessed with the culture of commerce. We track the ideas, aesthetics, and anxieties that move categories — from the protein bar aisle to the fragrance counter, from checkout-line discourse to the data underneath it.

Our coverage sits at the intersection of CPG, beauty, wellness, retail, brands, and culture. We believe the most interesting business stories are also human stories: why a product feels inevitable one year and embarrassing the next, how a subculture becomes a market segment, and what happens when taste, technology, and distribution collide.

Every story we publish is reported, edited, and designed for readers who make things and sell things — founders, operators, strategists, investors, and the simply curious. No press releases dressed up as analysis. No trend reports that mistake noise for signal.

This is Volume 01. The signals are just starting to come in.